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Attribi

Terms of Service

Last updated: April 5, 2026

1. Agreement

These Terms of Service ("Terms") are a legal agreement between you ("Customer", "you") and Attribi ("Attribi", "we", "us") governing your access to and use of attribi.com and related services (the "Service"). By creating an account or using the Service, you agree to be bound by these Terms.

2. Description of Service

Attribi is a multi-touch attribution platform that collects visitor touchpoints via a JavaScript tracker installed on Customer websites, stitches them into conversion journeys, uploads offline conversions to connected ad platforms, and syncs lead and revenue data with connected CRMs.

3. Account Registration

You must provide accurate information when creating an account. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account. You must be at least 16 years old to use the Service.

4. Beta Service

The Service is currently offered in free beta. Features, pricing, and availability may change. Beta functionality is provided "as is" without any guarantees of uptime, data durability, or feature stability. We will give reasonable notice before introducing paid plans.

5. Acceptable Use

You agree not to:

  • Use the Service to track visitors without a lawful basis in their jurisdiction (GDPR, CCPA, etc.)
  • Deploy the Attribi tracker on websites you do not own or control
  • Upload malicious code, attempt to breach security, or overwhelm the Service with automated requests
  • Resell, sublicense, or white-label the Service without a written agreement
  • Use the Service to violate any applicable law, regulation, or third-party right
  • Reverse engineer, decompile, or scrape the Service

6. Customer Data and Compliance

You retain all rights in data you submit to the Service ("Customer Data"). You grant Attribi a limited, worldwide license to process Customer Data solely to operate and improve the Service. You are responsible for obtaining all necessary consents from your website visitors and leads, including cookie consent, privacy disclosures, and any platform-specific consent required by the ad platforms and CRMs you connect. You warrant that your use of the Service complies with all applicable data protection laws.

7. Third-Party Integrations

The Service integrates with third-party platforms (Google Ads, Meta, LinkedIn, TikTok, Microsoft Ads, HubSpot, Salesforce, Zoho, Pipedrive, Freshsales, Google Sheets). Your use of those platforms is governed by their own terms. Attribi is not responsible for changes, outages, or bugs in third-party APIs that affect Service functionality.

8. Intellectual Property

Attribi and its licensors own all rights, title, and interest in the Service, including all software, documentation, and the Attribi name and logo. Nothing in these Terms grants you any right, title, or interest in the Service other than the limited right to use it while your account is active.

9. Termination

You may cancel your account at any time from the Settings page. We may suspend or terminate your access if you breach these Terms, create security or legal risk for Attribi, or abandon your account for an extended period. Upon termination, your right to use the Service ends immediately and we will delete Customer Data in accordance with the Privacy Policy.

10. Disclaimers

The Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, and non-infringement. Attribi does not warrant that the Service will be error-free, uninterrupted, or meet your specific requirements.

11. Limitation of Liability

To the maximum extent permitted by law, Attribi's aggregate liability arising out of or relating to the Service will not exceed the greater of (a) the fees paid by you to Attribi in the twelve months preceding the claim or (b) INR 10,000. Attribi will not be liable for indirect, incidental, consequential, special, or punitive damages, lost profits, lost revenue, or lost data, even if advised of the possibility of such damages.

12. Indemnification

You will indemnify and hold Attribi harmless from any claim, loss, liability, or expense (including reasonable attorney fees) arising out of your Customer Data, your use of the Service in violation of these Terms, or your violation of any third-party right or applicable law.

13. Governing Law

These Terms are governed by the laws of India. Any dispute arising out of or relating to these Terms will be submitted to the exclusive jurisdiction of the courts of Bengaluru, Karnataka, India.

14. Changes to These Terms

We may update these Terms from time to time. Material changes will be announced via email or in-app notice at least 30 days before they take effect. Your continued use of the Service after the effective date constitutes acceptance of the revised Terms.

15. Contact

Questions about these Terms? Contact us at hello@attribi.com.