Data source
GA4 estimates which channel deserves credit; Attribi verifies it against your CRM. This connection is read-only: Attribi imports session, user, key-event, and revenue metrics from your GA4 property by day and channel, twelve months of history plus every day going forward, and never writes anything back to GA4.
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Attribi reads session, user, key-event, and revenue metrics by day and channel straight from your GA4 property through Google's Analytics Data API. Only the analytics.readonly scope is requested, and nothing is ever written back to GA4.
A one-time backfill imports twelve months of GA4 channel history in month-sized chunks, so the comparison has a baseline from before Attribi's own tracking existed on your site.
Each day Attribi re-pulls the trailing few days of GA4 data, since GA4 itself revises its numbers for roughly 48 hours after they first appear.
GA4's own session and key-event numbers per channel sit next to the conversions Attribi tracked for the same channel in the Reports section, so a channel GA4 over- or under-credits stands out instead of being taken on faith.
Sign in with the Google account that manages your GA4 property and grant Attribi read-only access. Attribi requests analytics.readonly and nothing else, so it can never change a report, an audience, or a setting in your GA4 account.
Choose the property from the list Attribi reads back from your Google account. Attribi imports twelve months of its history in the background, then keeps daily channel metrics current from that day forward.
Once channel data lands, Attribi sits GA4's own numbers next to your CRM-verified conversions for the same channel, so a channel GA4 over- or under-credits stands out instead of being taken on faith.
Stages Attribi supports for Google Analytics.
Ad platform
Google Ads offline conversion tracking: send qualified leads and closed-won revenue from your CRM, so your account sees CRM-verified outcomes, not just form fills.
Ad platform
Meta Conversions API for CRM: send qualified leads and closed-won revenue from your CRM to Meta server side, with hashed email, phone, and Instant Form lead IDs.
Data source
Shopify multi-touch attribution: paid orders reach Attribi straight from your store with their real total, then upload to your ad platforms as revenue.
No. The connection requests only the analytics.readonly scope, so Attribi can read channel metrics and never write a report, an audience, or a setting back to GA4.
Sessions, users, key events, and revenue, broken out by day and by GA4's own default channel group. That is the same shape GA4 shows in its own reports, imported so it can sit next to Attribi's numbers for comparison.
Attribi imports twelve months of GA4 history in month-sized chunks to stay inside Google's Analytics Data API quotas, so the comparison has a baseline from before Attribi's own tracking existed on your site. It runs in the background; you do not need to wait for it.
No. GA4 is a read-only import used for comparison, not a platform Attribi uploads conversions to or pulls conversions from. Your ad platform connections keep uploading conversions the same way whether or not GA4 is connected.
Yes. Connect from the Connections page with a Google account that can view your GA4 property, pick the property, and the twelve-month backfill starts automatically. The only scope Google asks you to grant is analytics.readonly.
Updated
Sign up and connect it from the Connections page.
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